Plantt

Plantt is a mobile app that provides users a single access point to all of their personal finance information so that anyone can make informed financial decisions and feel in control of their finances.

Intro

With the rise of retail investors in recent years, everyone can hope to be the next Warren Buffet from the comfort of their home couch. But if investing is important, what about budgeting?

This project comes from the belief that personal finance apps need their Wealthsimple moment. Below I detail how I arrived at a solution.

Mandate

Problem to solve

Personal finance applications are overly complex and fall behind in terms of brand experience compared to the Airbnbs and Spotifys of this world, resulting in a limited desire for many people to use the personal finance applications that are currently available.

Goals

Business Goal

• Provide a personal finance application that excels in areas where current solutions lack to capture untapped share of the market.

User Goals

• Reduce complexity and improve discoverability.
• Provide an enjoyable brand experience.